4 Easy Ways Product Managers can Influence Go-to-market Teams

Liz Couto
7 min readApr 10, 2021
Image from burst.shopify.com

You team has worked countless hours to build, and now it’s time to ship. You’re ready to shift from GSD ✅ to GTM 🚀

But go-to-market is so much more than a step in product development. All the work you put into building your product means nothing if you can’t get it out to market properly. If you don’t get your product into the hands of your ideal users, with…

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Liz Couto

Product Marketer, avid reader, fitness enthusiast. @LizCouto | lizcouto.com