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You team has worked countless hours to build, and now it’s time to ship. You’re ready to shift from GSD ✅ to GTM 🚀

But go-to-market is so much more than a step in product development. All the work you put into building your product means nothing if you can’t get it out to market properly. If you don’t get your product into the hands of your ideal users, with the right communications and support materials to help create stickiness, your product will go unnoticed while your competitors swoop in and claim the market stake you were after.

And while…

Liz Couto

Product Marketer, avid reader, fitness enthusiast. @LizCouto |

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