You team has worked countless hours to build, and now it’s time to ship. You’re ready to shift from GSD ✅ to GTM 🚀
But go-to-market is so much more than a step in product development. All the work you put into building your product means nothing if you can’t get it out to market properly. If you don’t get your product into the hands of your ideal users, with the right communications and support materials to help create stickiness, your product will go unnoticed while your competitors swoop in and claim the market stake you were after.
Product launches can be exciting, scary, rewarding, energizing, and exhausting, all at the same time.
As a Product Marketing Manager, I’ve overseen over a dozen launches, from new features to full product re-hauls. For anyone planning a launch for 2020, I’d recommend giving more thought to this crucial milestone, and therefor reconsidering your typical launch protocol.
Especially if you’re at an organization that defaults to “just ship it”, this article is for you.
So what types of launch resolutions should you make for the year 2020? Below are three recommendations:
Product betas are great for gathering feedback, and feedback, can…
“Books are a uniquely portable magic.”
— Stephen King
Coming from humble roots, books have been my stepping stones to greater things. From the free programs at the library, to paycheques as a teenage bookstore clerk, to finding inspiration and lessons through literary characters, books and the community around them have been an accessible magic that’s helped me transform my life and career.
Last year when I started a new chapter in a product marketing role at Shopify, I knew there were also new chapters to be read. Although I don’t want to downplay the importance of experience and learning…
In 2018, I set a goal of completing 250 workouts within the year. On January 1st this felt like a stretch goal, but by December 31st, I had clocked-in 308 workouts.
To break down exactly what I committed to:
If you’re the skeptical type like I am, you’re probably thinking “wow, this lady must have lots of free time and an easy schedule. Anyone with a busy work or personal life couldn’t do this.”
Free time? Not…
‘’Tis the season the wrap-up the year and get ready for another. But before jumping to the next, I think it’s important to celebrate the learnings and accomplishments of the previous year.
In doing so, here’s my list of 17 lessons from 2017:
Speaking wise, 2017 was a great year for me. I’ve been fortunate enough to speak at various community events in Toronto, and this this year I was able to take take my speaking chops on the road. From the west coast to the wild rose province, to the home of Queen Elizabeth herself, I’ve gotten to grace new stages and present to new audiences.
While for some speaking may be about tweaking a deck and getting ready for the usual song and dance, this year I challenged myself to find new ways to keep audiences engaged and make my slides…
I’ve always been a avid reader, and last year I shared this blog post, outlining lessons I learned from books I read in 2016.
Going into 2017, I focused on books that would help with career growth. Before you start yawning at the aspect of reading boring old business books, you should know that the genre is not what it used to be. To move fast in the tech world, you need to be blunt, transparent, and willing to step around conventions and formalities. …
This is the fifth feature in a series of Shopify App Dev Stories. To learn more about the series and submission process, please visit this page.
Shopify App Developer: Andrew Cargill
App on the Shopify App Store: Store Pickup + Delivery
Before founding Zapiet I ran a British ecommerce agency. We were on the lookout for a new ecommerce platform that would take away the stresses of hosting, upgrades and the like. I then remembered a trusted friend once mentioned Shopify to me. So I decided to give it a try. …
Acquiring app users is only the first step in growing a healthy user base.
Just like with any product, finding a base of paying customers is crucial to staying in business. You may have invested countless hours in building an app that merchants will love, and merchants may be eager to try it out, but once the trial period is over, what can make or break your app business is whether or not they stick around as a paid user.
With around 96 percent of apps on the Shopify App Store using recurring billing as part of their app pricing…
This is the fourth feature in a series of Shopify App Dev Stories. To learn more about the series and submission process, please visit this page.
microapps Founder: Alexandre Saiz
App on the Shopify App Store:
We started with our own online store which is still live today: Telepienso.com. We were so amazed by the flexibility and robustness of the platform. We started doing some techy tweaks and some of them turned into private apps. Once we had the apps fully functional, like MoonMail Recover Checkouts or…